CU Career TV

CU Career TV is a partnership between the Communication Department Production Media course and the Career Center.  
My role was to coordinate the pre-production work including preparing office talent, identifying topics, write weekly scripts, create show graphics, and serve as the series host.

Digital Media Intern Projects

During the summer of 2018 my primary responsibility was to oversee the media intern. I assisted in pre-production work including script creation, identifying talent and location for his capstone internship project.  I worked with the talent during script read through to ensure a clear understanding of emotions, tone and inflection. 

Social Proof Commercials

Focus groups have taught us that students want to hear about experiences from their peers.  I launched a campaign in spring 2017 to include student career success stories. 

I oversee the creation of these videos including creating the script, prepping the talent and identifying the location to film the video.

Using email analytics, we know that 72% of students click on these videos before attending events. 

Career Development Webinars

Using the Zoom platform to host webinars for students has helped the Clarion University Career Center to provide instruction to more students.  We have seen a more than 50% growth in our YouTube channel in the past year.

Posters & Event Publicity

I was asked to serve on the DiscoverU Living Learning Community to help increase attendance at programs by creating attractive posters and inviting emails.  Thus far, event participation has increased by 250% from 2017, even though there are less students participating in the LLC.